Yokohama previews Geneva exhibit

The Yokohama Rubber Co., Ltd., is to exhibit highlight its high performance of tyres, with a focus on the Advan global flagship brand and the fuel-efficient BluEarth brand. According to the company, Yokohama’s booth will also display the “AERO-Y” electric vehicle (EV) concept car. Yokohama suggest a number of new products will be introduced at the show including three new tyre products, two of which are described as world premieres and one a European premier.

In addition to the Advan Sport V105, which has been adopted as original equipment on several high-performance premium vehicles, and the Advan Neova AD08R, the booth will introduce visitors to the new Advan racing tyres being supplied to the FIA World Touring Car Championship (WTCC), which is being run under new technical regulations from 2014.

According to the company, the “Aero-Y” EV concept car brings together a wide range of the latest technologies developed by various units of Yokohama Rubber. These include “fin tyres” that are designed to reduce the vehicle’s air drag by controlling the airflow in the wheel well, an ultra-lightweight yet high-strength body created from material developed by Yokohama Rubber for use in aircraft components, and an adhesive technology that stems from the development of Hamatite adhesives and enables the creation of composites from hard-to-bond dissimilar materials.