Yokohama exhibiting at India’s Auto Expo

Yokohama India Pvt. Ltd. is exhibiting at Auto Expo 2014. The Motor Show runs from 5-11 February and is being held in Greater Noida, India. This year will mark Yokohama India’s fourth straight appearance at the expo since it first exhibited in 2008. India’s Auto Expo, purportedly the nation’s largest motor show, is held every other year.

According to the company, the Yokohama stand will show a variety of the company’s tyres, starting with the “Yokohama Earth-1,” a tyre developed specifically to meet the demands of drivers and roads in India. The booth also aims to appeal to high performance and cutting-edge visitors with the addition of a new size of “Advan” racing tyres being supplied to the FIA World Touring Car Championship (WTCC), which is being run under new technical regulations from 2014, and to “fin tires”, developed by Yokohama to help advance the next generation of motorization and featuring a design that reduces the vehicle’s air drag by controlling the airflow in the wheel well.

Since its establishment in April 2007, Yokohama India has been engaged in marketing activities and network-building in preparation for an expected steady growth in demand in the Indian market. The company is currently constructing a passenger car tyre plant in the Indian state of Haryana, near Delhi. The plant is scheduled to begin production this year.