Schrader appoints Canada regional sales manager

Schrader International has appointed Aaron Nelson as its new regional sales manager in Western Canada. Nelson brings nearly a decade of experience working with automotive and diesel performance products. Based in Edmonton, Nelson’s responsibilities include assisting Schrader customers with their TPMS programs and driving sales growth throughout Alberta, British Columbia, Saskatchewan and Manitoba.

“This position represents Schrader’s continued commitment to the Canadian aftermarket and our support of customers throughout the country,” said Hugh Charvat, president and CEO of Schrader. “The addition of Aaron to our already strong aftermarket team, led by Susan Hitchon, and Pat Hebert in the east, further fortifies Schrader’s leadership position in Canada.”

According to the company, each of the three Schrader aftermarket team members will continue to play a key role in implementing new sales and marketing programs throughout Canada.