Hankook working towards 100% direct distribution in Australia

By the middle of this year, Hankook Tyre Australia will distribute its products directly to retailers throughout the country. The company previously used a number of state-based distributors to supply the Australian market but began consolidating these operations some years ago. Now all regions aside from Western Australia are supplied directly from Hankook, and between now and 31 May 2014 Hankook Tyre Australia will “work closely” with local distributor Koast Tyre in this remaining market towards “a seamless transition” to direct distribution.

“Our growth and recent sales success has been made possible by our dealers and distributors, such as Koast Tyre, and this has enabled us to make this exciting transition which will herald a new age for Hankook Tyre in Australia,” commented Paul Park, managing director of Hankook Tyre Australia.

“Hankook Australia’s goal is to be the number one tyre manufacturer amongst independent dealers,” Park added. “Our dealers are loyal because they understand they have a fantastic product, backed by quality service. Our continued approach of providing this top-level customer service and listening to all feedback is one of the key drivers of our success. Competing for market share in a diverse market is challenging, but we have the right strategies and people in place to succeed.”

To service its dealers and clients between now and June, Hankook has implemented a Western Australia supply chain solution. Current orders shall continue unchanged through Koast Tyre, however, Hankook is also working on being able to supply direct to selected areas via Koast Tyre.