Bridgestone to exhibit tyre management services, golf products at CV Show
Bridgestone’s stand for the 2014 CV Show will try to make use of the synergy between its commercial vehicle tyre and its golfing products businesses
Bridgestone has called the 2014 Commercial Vehicle Show “our most significant opportunity of the entire year”, announcing its intention to display its Total Tyre Care fleet services from its large stand. Its three tyre management pillars, Total Tyre Life, Total Tyre Services and Total Tyre Systems will be the most prominent visual features in the overall stand design, which will also boast a golf simulator, designed to display Bridgestone’s sports products at an industry show for the first time.
Product and marketing manager Andy Mathias said the brand’s Total Tyre Care solution continued to offer the most enduring message to fleet operators: “We are genuinely proud of our Total Tyre Care offering and we believe it gives us a big advantage over our competitors. This accounts for much of the look and feel of our stand.
“The CV Show is our most significant opportunity of the year, in terms of communicating key company messages and the many opportunities that exist over the three days.”
Explaining the presence of the golf simulator, Mathias added: “We boast some of the most technologically advanced products in golf and think that CV Show visitors – who may be keen golfers too – will be interested in the space we have created. It is another point of difference that we haven’t leveraged before and we think it will prove to be popular.”
Total Tyre Life aims to maximize tyre life, thereby reducing tyre cost/km over the entire lifecycle, through the supply of Bridgestone premium new tyres and Bandag retreads.
Total Tyre Services is the package that keeps a fleet’s trucks on the road and running at maximum efficiency. It includes everything a fleet needs, from fleet tyre inspections to professional technical advice on keeping tyres in top condition, maximising their total tyre life.
Meanwhile, Total Tyre Systems is the third pillar of the programme. This refers to the systems Bridgestone has developed which are designed to give fleet operators clear visibility of their tyres’ condition at all times – including Tyre Pressure Monitoring System and the latest ToolBox Application.
Bridgestone will exhibit at The CV Show from stand 5D30 in Hall Five at the Birmingham NEC.
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