“The Tire Cologne” – details of show to rival “Reifen” announced

Between 29 May and 1 June 2018, a new exhibition aimed at the international tyre industry will take place in Germany. “The Tire Cologne”, as the show will be called, will be supported by current Reifen show main sponsor the BRV (the German Federal Association of the Tyre Trade and the Vulcanisers’ Skilled Trade), and the plan is to hold the event every two years. Regular Reifen exhibition visitors may already note that the dates for The Tire Cologne coincide with this year’s show week in Essen and, presumably, those planned for future events – a sign that the BRV and Koelnmesse consider the future Cologne trade exhibition the heir apparent to the European tyre show throne.