Sailun appoints new distributor for Italy

Starting 1 January, Farnese Pneumatici S.p.A. has taken over as Italian-market distributor for Sailun Tyres (Europe). The Vetralla-based wholesaler will distribute Sailun’s passenger car, 4×4, winter and light commercial vehicle ranges.

“Our nationwide network of depots, dealers and sales agents makes us an excellent national fit with Sailun,” commented sales and marketing director Rinaldo Farnese. “Sailun is a quality value tyre whose reputation and market share is growing every month. We look forward to distributing their excellent range of summer and winter tyres across all of Italy.”

Martin West, European managing director for Sailun Tyres, added: “We are constantly striving to improve our channels of distribution – the Italian market is hugely important to us and the new distribution arrangements will see improved service, delivery and brand focus for all the customers of our carefully-selected distributors.”