‘Reifen’ move may result in two German tyre shows

While German tyre trade organisation and Reifen show ‘ideal sponsor’ the BRV has announced plans to hold its tyre exhibition in Cologne as of 2018, Messe Essen, who operates the site where Reifen has been held for some 50 years, indicates it may continue hosting the show in Essen.

The BRV has decided to organise a “new event” together with Cologne exhibition site operator Koelnmesse GmbH, however Messe Essen claims that ‘Reifen’ is “an event and brand owned by Messe Essen” and says the show “will continue to be held in Essen in future.” In other words, there is a chance that following the 2016 Reifen show we may see the emergence of two, competing tyre trade exhibitions in Germany. This may not prove the case, however Messe Essen’s statement does leave a question mark hanging over the possibility.