New marketing director at Nexen Tire America

Nexen Tire America has appointed Kyle Roberts its new director of marketing. The company says Roberts will lead the tyre maker’s marketing effort to building a brand that resonates industry-wide.

“Nexen has been a viable player in the tyre industry for years, but our brand continues to evolve as we grow. Our task will be ensuring that our customers and consumers understand that we deliver the highest level of quality and performance while maintaining our value position,” said Roberts.

Roberts has an MBA from the University of California Irvine, and a BS degree in marketing from San Diego State University.    Tire Review