Micheldever extends GT Radial Exclusive Distribution Agreement
(l-r): Brian McDermott, general manager UK, Giti Tire; Matt Horscroft, GT Radial brand manager, Micheldever; Richard Lyons, managing director – Europe, Giti Tire; Alan Baldwin, wholesale director, Micheldever
Giti Tire and Micheldever Tyre Services have renewed their Exclusive Distribution Agreement (EDA), extending the wholesaler’s sole UK supply rights for GT Radial passenger car, 4×4 and light truck tyres for the next three years. Under the terms of the agreement, which began in 2010, Micheldever will continue to develop the GT Radial Performance Centres (GTPCs) network as a priority while utilising the product offering to expand other wholesale and VMA business.
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