Expansion for Canadian tyre retailer through agreement

Canada’s Pneus Supérieurs and OK Tire Stores have entered into a strategic alliance that creates one of the largest networks of tyre and automotive service dealers in the country. Under the agreement, Pneus Supérieurs will join OK Tire Store’s network of independent dealers as an associate member and shareholder.

Pneus Supérieurs operates four distribution centres in the province of Québec and supports 11 Pneus Bélisle Auto and Commercial Centers, 34 Autopneu Dealers, 32 Mécanipneu Dealers, 27 Pneu Sélect Dealers and two Michelin Retread Technologies factories. The Pneus Supérieurs dealer network will maintain its existing identity and brand under the new agreement.

Following the addition of Pneus Supérieurs, the OK Tire network of dealer-owned and operated outlets has grown to more than 400 locations throughout Canada. This network is supported by 15 distribution centres.