DriveRight partners with Lockside Software

DriveRight, the wheel and tyre data supplier, is partnering with Lockside Software to help customers manage data across multiple channels from one central place. Together they provide integrated solutions to turn raw data into appealing product presentations, in the most cost and time efficient way: Geni-Sys is Lockside’s solution to effectively manage and control multiple sales channels from just one back-end. It also works in conjunction with Lockside’s software Catalog’nTime, which is an efficient tool to produce catalogues or advertising material, such as flyers or brochures.

Users of DriveRight’s data now get the chance to integrate their product information into Geni-Sys to manage different sales channels with just one tool.  The software solution makes it easy to keep control of product information and target it to specific groups and markets. Geni-Sys helps maintaining consistency between web, print and other channels. Running in a cloud environment means that organisations can gain access to and maintain a central repository of product content from anywhere in the world. The system is user configurable, so user fields can easily be added without restriction and it uses proprietary technology for handling large numbers of attributes. It also works seamlessly together with Catalog’nTime, comfortably converting product data into catalogues and other print related products.

“Lockside’s software tools are the perfect complement to DriveRight’s database. Together we build a strong partnership, making it as easy and cost-efficient as possible for the automotive industry to manage and present their products – no matter the sales channel and where in the world they are”, says Richard Bailey, director of DriveRight.

“Lockside sees important opportunities with organisations that want to share data but are hampered by security concerns and the silo approach of legacy systems. Yet every second secure data feeds pump gigabytes of data to Google, Amazon and eBay, to name a few. Lockside believes that the co-operation with DriveRight will bring these kinds of cloud solutions to the automotive industry. As an industrial strength product information management system, Geni-Sys can greatly benefit any multi-channel organisation whether they have thousands, or millions of products. Its ability to handle huge amounts of product-related data efficiently, enables companies to achieve significant savings in data management and maintenance costs, catalogue creation costs and translation costs”, says Peter Ritchie, Director of Lockside Software.

Lockside’s Catalog’nTime is designed for the production of catalogues of 300 pages or more. The tool works in conjunction with Quark Xpress and Adobe InDesign to dramatically decrease the production time – for many catalogues it will take hours instead of days or weeks. It is a multi-user system that holds hundreds of thousands of products, collates them for a catalogue and builds the pages according to configurable style templates.