CV Show 2014 hosting 14 tyre suppliers

The CV Show’s organisers are gearing up for the 2014 event, but promoting its cooperation with a number of leading tyre suppliers. The idea seems to be to pitch to fleet operators and owner drivers alike, explaining that the show recognises the role tyre choice and maintenance cost plays in dictating profits. That’s why – the organisers say – this year’s show features 14 different suppliers to this “essential sector of the road transport industry”.

The promotional material pushes visitors to the most professional end of the market: “…because of the critical role tyres play in a fleet’s safety and performance, they should be managed by experts. That doesn’t just mean the supplier; the company tyre policy is equally important. Choosing a tyre based on price may not necessarily be the same as making a choice based on value. A company tyre policy should deliver the best possible value for money, but that will rarely mean buying the cheapest tyre on the market.”

In support of this approach, Guy Heywood, commercial director of Michelin’s truck division, is quoted as saying: “We spend more on research and development than any tyre manufacturer in the world, so it’s only fitting that as new Michelin truck and trailer tyres are launched, we display them at the industry’s largest trade event. For this year’s CV Show we’ve got the strongest product line-up in our history; it will be a major opportunity to reinforce that when customers think about their tyre policy, they should be focused on buying value.”

The 2014 Commercial Vehicle Show will run from 29 April-1 May 2014 at the NEC in Birmingham.