Bridgestone’s first ‘large and narrow’ tyre hits the road on BMW’s i3

BMW UK says the new electric i3 electric “defines the car of tomorrow”, a sizable claim backed up by exclusive tyre supplier Bridgestone, who describes the i3 as representing a “milestone in automotive history”. The tyres designed specifically for fitment on the i3 also required, says Bridgestone, the adoption of an entirely new concept. The answer was something it calls ‘ologic technology’.