The UK seasonal tyre market is larger than you think
The UK tyre industry has been taking deliberate steps to develop its winter tyre market for over a decade. As a result winter tyre sales constitute an increasingly important market position (see Related News in the subscriber section of this article). At the same time, the evidence Tyrepress.com has seen suggests all-season tyre sales have been growing at an even faster rate and could even be outperforming winter tyres when measured across complete 12 month periods. Back in May (see Tyres & Accessories May, page 18) we reported on the latest relevant research produced by market analysts GfK, which suggested winter tyre sales were accelerating faster than ever. This month, in keeping with our winter versus all-season theme, we expand on this data to include a number of all-season details and compare it with the conclusion drawn by our other sources.