Theme for Michelin Challenge Design 2014 announced
The Michelin Challenge Design is now in its twelfth year and once again it invites aspiring designers from around the world to focus on design relating to a theme or an emerging trend in the automotive industry. For the 2014 competition, Michelin has chosen the theme “Driven/Undriven: The Duality of Tomorrow’s Automobiles.” Under this topic, participants are asked to explore the human connection to a vehicle and address the potential of autonomous motoring, as it opens new possibilities in automotive design. Specifically, participants in the 2014 Michelin Challenge Design are encouraged to design a vehicle with features and capabilities to engage drivers both in an “Undriven” autonomous mode and a “Driven” driver-controlled mode.