Truck tyre replacement demand up 14 per cent

The truck market was amongst the first to take steps to reduce costs when the credit crunch bit, but the flipside is that is also amongst the first to respond when conditions improve. And this is likely to have a knock-on effect on the tyre market that supplies it. Continental’s logic certainly fits with their figures. And the fact that marketing is growing again is evident based on the fact that UK and Irish truck and bus tyre replacement markets shot up 14 per cent and 5 per cent respectively in 2013. Now it is worth pointing out that these figures are based on ETRMA data which includes the top five and some other leading manufacturers, but not many of the imported brands that are popular to UK tyre buyers.