Trelleborg sponsors Canadian Cowboys’ Association finals 2013 with OK Tire

Trelleborg and OK Tire sponsored the 50th Anniversary Canadian Cowboys’ Association Finals in November that was held at the Brandt Center, Regina, Saskatchewan in the US.

The sponsorship reaches out to the many small rodeos throughout the Prairie Provinces in the US all year and culminates in the Canadian Cowboys’ Association Rodeo Finals each year. This year the local rodeos drew in over 250,000 spectators and the finals attracted 22,000 spectators.
Andrea Masella, Marketing Manager Agricultural and Forestry tyres at Trelleborg North America, says: “We have supported this event together with OK Tire for three years and we want to congratulate the Canadian Cowboys’ Association for its perfect organization of the rodeo as well as all the participants and visitors for their strong commitment and enthusiasm to this fantastic sport.

Joelle Tiessen, Western Canada advertising coordinator for OK Tire Stores, comments: “Many of the attendees are involved in the agricultural industry, so the audience is directly in our target market. Our continued joint sponsorship is well-recognized by the community and especially by the competitors and rodeo personnel who see our brands’ support growing year after year.”