Rezulteo claims 10 per cent of tyre internet research

Website partnering Corriere dello Sport in Italy

Tyre comparison site Rezulteo.com is claiming record traffic in 2013, with 1 million visits and 875,000 unique users in November – up 68 per cent. This means the firm has attracted a total of 6.4 million unique visitors in 2013 across the 20 countries it operates in – up 56 per cent. According to the company, this equates to 10 per cent of Internet searches performed by tyre buyers in Europe. In addition the website has also announced that it is partnering “Corriere dello Sport” in Italy.

The significance of the popularity of price comparison sites should not be lost on the market. After all, if other manufacturer sources’ claims are anything to go by, north of 80 per cent of consumers conduct online research before purchasing their tyres.

Furthermore Rezulteo has just signed a partnership with “Corriere dello Sport”, one of the best selling newspapers in Italy. This marks the seventh time Rezulteo has made a partnership of this kind. The firm also partners with TF1 (Automoto) in France, “The Telegraph” in the UK, “Autozeitung” in Germany and “Autobild” in Spain.