Nitto further grows Facebook fanbase

It’s been less than a year since Nitto Tire reported gaining its three millionth Facebook fan, and now the company says it has five million fans on board. Nitto attributes this social media growth to its engagement strategies, including its Nitto Ambassador Program, live multi-player mobile games and a proprietary automotive interest blog, DrivingLine.com. Utilising such tools, Nitto says it has generated a loyal community with fan engagement that goes beyond the traditional likes, shares and comments that exist in the social network platform.

“We are truly delighted by this accomplishment in our social media efforts,” said Keiko Brockel, president of Nitto Tire U.S.A. Inc. “More than ever, we are driven to live up to our tagline, ‘Fueled by Enthusiasts’. Upholding the commitment we’ve made to our fans, we will continue to deliver innovative products that they demand and provide them the opportunity to become a part of the community that drives many of our actions.”

Nitto’s Facebook page can be found at facebook.com/NittoTire.