Toyota launches official parts and accessories eBay stores

Toyota GB has launched official Toyota and Lexus parts and accessories eBay stores. According to the company, the e-commerce initiative gives UK customers a new way to source the parts they need, with confidence that they are purchasing the genuine article, direct from Toyota’s central distribution centre in Lutterworth. It is also designed to reach a wider customer base, particularly among owners of older vehicles. Toyota GB is the first of Toyota’s European national marketing and sales companies to launch a full-scale e-commerce programme. It plans to further develop the online stores by introducing “click and collect” and “click and fit” services during 2014.