Sava motorcycle range to be rebranded as Mitas

At the EICMA motorcycle show in Milan, which opens to the media today ahead of its public opening on 7 November, the newly-created Mitas Moto business unit will introduce itself to the world. The new business unit will also introduce its first product, the Sport Force radial for sport, naked and touring bikes.

The foundations for the Mitas Moto business unit were laid in October 2012 when Savatech was acquired by Mitas’ parent company, ČGS HOLDING a.s., the parent company of Mitas. The new business unit is made up of both the Savatech and Mitas motorcycle tyre units, and Savatech-made tyres will be gradually rebranded under the Mitas name.

“Mitas Motorcycle Business Unit will offer the widest possible range of two-wheel tyres under one brand,” said Ksenija Bitenc, managing director Mitas Moto. “The Sava trademark will be gradually replaced by the Mitas brand. Mitas Moto is a reliable and flexible partner that takes care of customer needs. We provide riders with high-quality two-wheel tyres that allow them to enjoy their ultimate motorcycling adventure.“

At the 71st EICMA show, Mitas and Savatech will display the highlights of their unified range at stand M48 in hall 10. Along with the new Mitas Sport Force, visitors will have the chance to see other tyres from the Mitas Moto range, including scooter, off-road, cross, endure and on-road racing tyres.