Point S returns as World Cup Nordic sponsor

This year point S returns as official event sponsor of the World Cup Nordic Opening, which will take place in Finland from 29 November to 1 December. Billed as the “world’s biggest world cup event in winter sports”, the World Cup Nordic Opening is a series of ten ski jumping, cross country and Nordic combined competitions;  point S will serve as event sponsor for the cross country 15 kilometre men’s pursuit, which will take place on 1 December.

The company has sponsored the World Cup Nordic Opening since 2012 and point S says the event, which is televised in Sweden, France, Poland, Germany, Norway and Finland, gives it great exposure. Last year the World Cup Nordic Opening attracted 100 million television viewers as well as 25,000 live spectators. A total of around 400 athletes from some 30 countries will compete.