New director general at Yokohama Tire Mexico

Yokohama Tire Mexico (YTMX), a subsidiary of Yokohama Tire Corporation, has announced the hiring of Humberto Gomez as its new director general. In this role, Gomez is responsible for the day-to-day operations of the Queretaro, Mexico-based company. The position was created to meet the growing Mexican-market demand for consumer, commercial and off-the-road tyres.

According to YTMX president Gary Nash, Gomez is a 30-year tyre industry veteran who came out of retirement to join Yokohama. “We are very fortunate to have Humberto join our team in Mexico,” said Nash. “He brings an incredible wealth of knowledge and experience, which will provide us with vital sales, distribution and business logistical advantages.”

An industrial engineer from the National Autonomous University of Mexico, Gomez also holds a Master’s Degree in Engineering in Operations Research from the University of Toronto. He worked for Bridgestone over three decades, spending much of that time in Mexico where he held several positions, including vice-president of the commercial division. He also worked for the company as president in several Latin countries, including Venezuela, Costa Rica and Brazil.

“I am happy to be part of the Yokohama team,” said Gomez, “and look forward to further building Yokohama’s stronghold in Mexico with increased brand recognition and sales.”