Cooper the ‘official tyre’ of Canadian hockey

Cooper Tire will be the official tyre of the Canadian Hockey League (CHL) for the 2013-2014 season. The newly-announced partnership will see the tyre maker gain a “strong presence” at several CHL national series; Cooper says the partnership supports the company’s brand expansion into the Canadian market and is a “logical extension” of its Canadian market focus.

“Celebrating Canada’s greatest national sport, Cooper Tire is looking forward to the Canadian Hockey League season and connecting personally with fans,” said Hal Gardner, vice-president of Marketing Communications and Market Intelligence. “Our brand’s expansion into Canada has been well-received and we’re thrilled to continue the momentum, capitalising on the energy and passion of the CHL. The partnership is an incredible match, pairing Canada’s most loved national sport with a brand consumers trust for all of life’s road trips.”

“On behalf of the Canadian Hockey League we are proud to partner with Cooper Tire, a brand trusted by many Canadians” said CHL president David Branch. “Cooper Tire’s commitment to safety is a value shared by the CHL; we look forward to launching exciting programmes through our partnership this season.”