Bridgestone to expand multi-brand agricultural strategy in Europe

Bridgestone Europe will introduce the Bridgestone brand into the European agricultural tyre market, targeting the growing high-end segment. The brand, which will focus on meeting the special needs of the largest, most powerful agricultural vehicles and equipment according to Bridgestone, will be previewed at Agritechnica in Hanover this week (12-16 November 2013), while the company will launch its first product during May 2014’s Reifen show in Essen, Germany, making it available for sale in Europe during the second half of the year.