Vredestein wins Cannes award for product introduction film
The creative idea and execution for the Vredestein promotional video was a joined effort by Artin Advertising, Sounds like film, Little Chicken and DPDK
Vredestein has been rewarded for its Ultrac Vorti tyre introduction film at the 4th Cannes Corporate Media & TV Awards, one of the world’s most important awards competitions honouring excellence in the corporate audio-visual industry. Apollo Tyres’ film comprised a music video shot with a Google 360 degrees camera, exclusive composed music and a game available in the Apple store with Facebook integration. The creative idea and execution was a joined effort by Artin Advertising, Sounds like film, Little Chicken and DPDK.
In the category Marketing Communication the film got awarded with a Golden Dolphin. Amongst the competitors were renowned brands like Porsche, Accenture, Volvo, Shell and Deloitte. Bandi Vaczi, head global marketing communications said: “It feels like a recognition that our creative approach and storytelling stands out! With a marketing case of a low interest and slow moving product we need to be different. Our aim is to bring sexy to the industry, and gold is pretty sexy.”
The result was revealed on Thursday, 17 October at Palm Beach Cannes during an exquisite Awards Gala Dinner. More than 200 guests representing producers, film makers, marketing and communication professionals from corporations, public relations agencies, the public sector, and TV stations travelled from all over the world to take part in the festivities.
The international competition received a record number of 719 submissions representing 40 countries, some as far-reaching as Australia, New Zealand, Japan, Singapore, Taiwan, Thailand, Malaysia, Kazakhstan, Bahrain, United Arab Emirates, Qatar, Morocco, South Africa, Brazil, Mexico, USA, Canada. 120 productions were awarded in Cannes the coveted Dolphin Trophies in Gold, Silver and Black in 36 categories.
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