Kumho continues Lakers basketball sponsorship

The relationship between Kumho Tire and the Los Angeles Lakers basketball team will continue for a fourth consecutive year. Kumho Tire USA has renewed its status as “Official Tire of the Los Angeles Lakers” for the 2013-2014 season; as such, it will be represented at home games on signage and will enjoy increased visibility on the Lakers.com website, which it claims is the “NBA’s most visited team site.”

“Kumho Tire is very excited to join the Lakers team for yet another amazing season,” commented Harry Choi, Kumho Tire North American president and CEO. “Partnering with the Lakers has been a great experience for Kumho Tire to create exposure and cheer alongside fans to root on one of the best teams in the NBA. We look forward to another season of winning for the fans, the Los Angeles Lakers and Kumho Tire.”

“The Lakers are proud to continue our strong alliance with Kumho Tire,” said Tim Harris, senior vice-president, Business Operations/chief operating officer. “The Lakers and Kumho Tire are two global brands that share a passion for high performance. We thank Kumho Tire for their continued support and look forward to another exciting and successful season together.”