Kings Road Tyres adapts brand strategy with new Tianli, Maxam deals

Mid-range importance

As was previously mentioned, KRT is also very active in the mid-range market: it is the exclusive UK distributor of the Continental Tyre Group’s Matador and Uniroyal TBR tyres. Matador is a long-established brand with a tyre-making heritage dating back to 1925. All Matador products continue to be manufactured in Europe.

“Matador is an exciting brand with a great deal going for it; not only is it a member of the Continental Group, which speaks volumes about its commitment to high quality, European manufactured products, but it also has a comprehensive range of competitively priced tyres covering all major commercial market sectors,” says Bader. Another important consideration for fleet buyers is that Matador tyres are both regroovable and retreadable.

As part of its marketing and dealer support for the Matador brand KRT has introduced a dedicated website at www.matadortyres.co.uk. This provides full details of the product portfolio of coach, bus and truck applications for City Urban, Regional and Long Haul, Mixed Service and Winter applications.

Additionally, KRT argues that the Uniroyal range has proved to be a cost effective product for operators working in general haulage, tanker and on/off road fleets. All users benefit from the durability of the product and its high mileage performance, typical characteristics of tyres manufactured by Continental. These qualities also extend to the high casing acceptance that delivers the all-important further life options for the tyre, through re-grooving and retreading.

The Uniroyal range includes all popular sizes from 17.5” through to 22.5”. The FH steer axle, DH drive axle and TH trailer applications are all manufactured to meet the stringent operating demands placed upon them by the modern haulage industry. The range also includes winter patterns, allowing hauliers to continue operating in the most severe weather and road conditions.

“Uniroyal truck tyres are very well accepted by customers,” confirms Tim Bader. “They appreciate the value for money the range delivers across all sectors of the commercial market and the links with Continental, which provide a guarantee of high and consistent quality.”