German wholesaler seeking distribution partners at Tyrexpo Africa 2014

German wholesaler Baro is making its first appearance at Tyrexpo Africa 2014, with the express purpose of seeking new distribution partners for its European manufactured ranges of car, truck and agricultural tyres. Baro is a major distributor of products from Russia, Ukraine and other former CIS countries, with brands including TyReX, Voltyre, Dneproshina, Rosava, Kama, Omskshina and Cordiant. The show takes place between 4-6 March at the Sandton Convention Centre, Johannesburg, South Africa.

Baro currently enjoys a distribution agreement in east Africa with DJIB International Trading, which includes Djibouti, Ethiopia, Kenya and Tanzania. BaRo’s aim at the exhibition will be to extend its African coverage by establishing similar arrangements with dealers from the north, west and the south of the continent.

“This will be our first appearance at Tyrexpo Africa and we regard it as an important opportunity to promote our European manufactured brands, particularly for truck applications and PCR fitments for SUVs and small trucks”, says Baro’s sales director Alexander Artamonov.

“Over the last few years we have established a presence in East Africa and now we’re ready to extend our market penetration into the rest of Africa, by working with well-established and experienced distribution partners. We are confident that our offer of high quality products at competitive prices will be attractive to a wide range of customers in Africa,” added Artamonov.

In addition to its portfolio of eastern European brands, Baro is a distributor of Continental, Bridgestone, Hankook, Falken,  Antyre, Mitas and BKT products, for trucks and agricultural applications.