Apollo signs on new creative partner

Following a multi-agency pitch process, Apollo Tyres has appointed The Brooklyn Brothers its global creative agency. The agency’s London office will service the account and help build the Apollo brand via print, electronic and digital mediums. The Brooklyn Brothers will also work on the recently announced three-year partnership deal with Manchester United, leveraging this to raise brand awareness amongst potential customers, business partners and consumer audiences in India and the UK.

Commenting on this association with The Brooklyn Brothers, Marco Paracciani, chief marketing officer, Apollo Tyres Ltd said: “At Apollo, we were looking at having an agency on board who not only understands the automotive business, but is also in a position to work closely with us on this new phase of growth for Apollo Tyres. Their unique methodology – ‘Invite, Activate, Amplify’ -along with their community-focused approach on our association with Manchester United Football Club, led to their selection over others.”

“Apollo Tyres is a highly ambitious company which continues to set new benchmarks in this dynamic global industry,” added George Bryant, planning partner, The Brooklyn Brothers. “Together, we share a great passion for football and the value of ‘people power’ and we’re really looking forward to working with Apollo Tyres and help them reach out to Manchester United’s 46 million followers in the UK and India.”