Win a Citroen DS3 in Primewell competition

Stapleton's (Tyre Services) Ltd has teamed up with Giti Tire to launch a consumer competition featuring the exclusive Giti brand Primewell.

Any customer who buys a pair of Primewell tyres from a participating key dealer and answers a tyre safety question will be entered into a prize draw to win a new Citroen DS3 Sport, fitted with Primewell Sport 910 tyres.

Stapleton’s Head of General Wholesale, Nigel O’Hara said: “The competition marks our biggest idea and largest investment for Primewell to date and is befitting of brand that is making massive inroads through the trade and to customers.

“Over the last 12 months we have promoted Primewell through 12 weekly iPad draws and launched the new website (www.primewell-tyres.co.uk), both of which have been very well received and resulted in increased sales.  The timing couldn’t be better to push forwards once more.”

Speaking at the Primewell Sport 910 launch in April, Brian McDermott, Giti Tire’s Country Manager UK hailed the product as ‘a true ultra-high performance flagship tyre for the quality sector’.

The main characteristics of the tyre include a new asymmetric tread pattern, exclusive compound and manufacturing advancements which deliver excellent handling and ride comfort.  The Sport 910 was introduced in 37 sizes ranging from 195/55R15 to 255/35R20, with speed indexes from V to W.