Vipal opens additional US distribution centre
The DC, located in Los Angeles Vipal is opening a new distribution center (DC) in the city of Los Angeles, California in the USA. The company reports that it will serve the Western regions of the United States and Canada. Vipal already has two other DCs in the US – one in Florida and another in Virginia. With the addition of this new investment, Vipal will have a structure with a capacity of 1,500 positions for pallets. The Los Angeles DC is being run by local partner JAS Forwarding (which also operates the Florida DC).Vipal describes the move as a way of boosting its presence in the country, which will enable further growth in the world's largest market for retreaded tyres, the US.
“Vipal has been in the United States for approximately 20 years, with its operation focused on the South and the East Coast, where 60 pe cent of the country’s retreading market is concentrated, and also on eastern and southern Canada. We have built a strong name in this market and thus our products became known in the West,” says Plínio de Luca, director of sales and marketing at Vipal. He points out that, given the level of maturity the Vipal brand has achieved, the company decided to enter this market which is highly demanding due to California’s regulations in terms of the environment, such as SmartWay [North American public-private collaboration program that reduces transportation-related emissions by creating incentives to improve fuel efficiency in the supply chain].
“Vipal is prepared for this and, as a result, will consolidate its objective to internationalize its products and solutions. This operation will add an additional volume in a short period of time, which could double our market share,” he says.
Global positioning
In addition to its three factories in Brazil, Vipal has six other distribution centers in countries abroad: Spain, Germany, Slovenia, Australia, Mexico and Colombia. It also has branches in nine locations besides the United States: Spain, Germany, Slovenia, Australia, Mexico, Argentina, Chile, Colombia and Vipal Overseas (Sub-Saharan Africa and Asia). All this enables the company to provide excellent global service, with an efficient and dedicated structure that only a company with 40 years of experience could offer.
“Participating in important events and trade fairs in the segment, dedicating one of our Nova Prata factories to export production and developing products with a focus on foreign markets, contribute to this result,” asserts Plínio de Luca.
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