VDB offering broader winter portfolio in 2013-14

Europe, beware – winter is coming, and there’s nothing you can do to stop it. The first snow has already fallen in the mountains of Switzerland, and that means the start of a new winter tyre season. Van den Ban (VDB), however, reports itself winter ready and says its expanded assortment of winter tyres is even more extensive compared with prior years.

VDB expects demand for winter tyres for the upcoming season will suddenly increase when the snow and cold reaches lower altitudes in Europe. And when this happens, it believes the company’s range and logistics will enable it to respond to all market needs. As in previous years, VDB has purchased a wide range of winter and all season tyres, including UHP sizes up to 20-inches and run-flat fitments. It has also expanded its budget range to meet the array of fitments present in the market.

The Blackstone and Novex private labels are well represented in VDB’s 2013-2014 assortment; the upgraded Novex range now contains 52 winter sizes in three passenger car and light truck patterns. The PCR range covers the sizes from 145/80R13 up to 215/50R17. The latest introduction is the Snow Speed 3, which includes 26 sizes. In the Snow Speed LT 4, new sizes have been added, offering a total of 14 sizes in this light truck range.

After expanding the assortment of its successful Hifly budget range, VDB is now introducing new winter tyres into its Trazano budget brand. The Trazano (SW 608) winter range consists of 12 sizes from 175/65R14 up to 225/45R17.  Furthermore, the Hifly winter range has been greatly expanded in comparison to previous years. The PCR-range (Win-Turi 212) includes 41 sizes from 155/80R13 up to 225/45R17 and 8 sizes light truck from 195/75R16 up to 235/65R16. The range of studdable winter tyres, aimed at the Scandinavian market, consists of 17 sizes (Win-Turi 215). 

All-season tyres are represented by A-brands and the Novex range. Recently, 13 new sizes with a new pattern were added to the Novex all-season range; these feature the three peak mountain and M+S symbols. The Novex all-weather assortment consists of 39 sizes in two profiles.