Tyre tests database a new feature on relaunched Tyrepress

A new feature coming to Tyrepress in the relaunched version of the site is a database of European tyre test results. The feature has been a part of German sister site Reifenpresse.de’s service for some time, and as a result the database offers more than 3,500 tyre test results. Tyrepress editor Chris Anthony says that the feature forms “a key part of our newly updated website.”

“A few years ago some may have argued that tyre tests represented something of a niche interest,” he continues. “However, with the rise in the popularity of magazine testing and the introduction of tyre labelling, knowing what performance characteristics products offer and how these compare between competitors has never been so important. That’s why Tyrepress and our colleagues at Reifenpresse.de in Germany (reifenpresse.de) and PneusNews.it in Italy have put our heads together to offer our readers the most comprehensive archive of this data currently available. 

“Now that tyre labelling is established in Europe all new test results will be cross-referenced against their European tyre label scores, giving you all the background you need when selling or researching products.

“The tyre test database will initially be presented in three broad categories – summer, winter and all-season. This part of the site will not require subscription, making it as accessible as possible to our tyre market readership.”

Related news:

• Responsive design improves mobile Tyrepress
• New advertising opportunities a highlight of upcoming Tyrepress relaunch
• Tyrepress.com upgraded and relaunched