Responsive design improves mobile Tyrepress

In 2012-13 record numbers of visitors to Tyrepress have been accessing the site via tablets and smartphones, and with this trend continuing to grow the relaunched Tyrepress website will offer readers an improved user experience through responsive design. The chief benefit of responsive design will be to resize and rearrange elements of the site automatically to present it in a format better suited to smaller screens – whether this is a 10” iPad, a 7” Nexus 7 or a 4” smartphone – making it easier to read and navigate.

“Reading articles or accessing information while away from the desk is increasingly beneficial to tyre and wheel professionals – many of whom spend plenty of time travelling,” said Tyrepress editor Andrew Bogie. “While the smartphone market has been growing appreciably for some time now, the addition of tablets in the last few years has had a clear impact on the way readers want to access websites. We want to improve this visitor experience and make it as quick and easy as possible for readers to get the information they want.

“The fact that visitors have such a wide range of choices when it comes to the size of the screens they can use to access Tyrepress means that the site needs to adapt smoothly to different screens. The new Tyrepress will achieve this, and we are sure that our mobile readers – from the retailer using our new tyre test database to show customers the benefits of a particular tyre, to the managing director checking for the latest market news and analysis on the go – will enjoy reading and interacting with the site more as a result.”

Related news:

• New advertising opportunities a highlight of upcoming Tyrepress relaunch
• Tyrepress.com upgraded and relaunched