New advertising opportunities a highlight of upcoming Tyrepress relaunch
Many readers of Tyrepress will now be aware of the planned relaunch of the site later in September. While the benefits to readers of the site’s new design will be discussed in articles throughout the week, today we focus on how the new site will enhance the experience of advertisers using Tyrepress’ busy, highly focused traffic as a platform for promotion. “One of the first things we wanted to improve was the choice of adverts available to you, bringing you the best options to suit your particular advertising needs,” explains advertising manager Scott Parker-Copestick.
In addition to a wider choice of conventional banner positions, the new Tyrepress can accommodate two major new premium options, while supporting more than just JPG and GIF formats. With the largest amount of space available for a single advertisement, Parker-Copestick explains why Wallpaper offers a premium service to clients: “Wallpaper adverts – large banners on each side of the website with your design – give you maximum exposure on the Home, News or other page of your choice.”
The second new option on the new Tyrepress site is Interstitial advertisements. This allows advertisers to present a banner in a variety of formats as the page loads. “Our interstitial adverts can range from square banners in the centre of the screen up to full screen banners,” Parker-Copestick adds. Finally, Interstitial advertising – and indeed some regular banner spaces – will allow clients to integrate audio and video, to present promotional films on Tyrepress.
“As well as upgrading the style of adverts, we have now re-designed our banners to meet IAB guidelines, making your designers’ and agencies’ jobs a lot easier,” Parker-Copestick says. “Sizes range from small square buttons right up to full width wallpaper and interstitial banners bringing our range from four up to 11 different sizes on the new site. And not only do you have a huge range of sizes to choose from, but you can now specify if you want your banner to appear on the homepage, article pages, or other options.”
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