Mytyres.co.uk conducting labelling research too
Just a day after we announced the first early details of the NTDA’s national tyre labelling survey, it has now emerged that mytyres.co.uk is also managing a survey on a very similar subject.
Writing in a customer email dated 2 September 2013, mytyres.co.uk explained the background to tyre labelling before going on to explain that company is interested in learning more about what consumers themselves think of labelling.
“To allow us to evaluate what significance you attribute to the label’s three criteria when deciding which summer and all-season tyres to buy, we kindly ask you to share out a total of 10 stars across these criteria in the following assessment form. Give the most points to the criterion that is most important for you. The assessment scale runs from “0” for irrelevant to “10” for very important,” the email read.
It is interesting to note that company asked about consumers views on labelling with regard to the purchase of summer and all-season tyres. Winter tyres, which routinely perform poorly in labelling assessments due to the ambient temperatures required for the test environment being above winter products’ optimum levels, are noticeable by their absence.
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