Infinity holds first German Partner Conference

The Al Dobowi Group has initiated an annual Infinity German Partner Conference, having presented the Infinity Tyres programme and discussed new distribution strategies with a select group of German tyre retailers, distributors and journalists at Aschaffenburg’s Schloss Hotel in Bavaria. Infinity Tyres were introduced to the European market nine years ago, and the brand’s owner and global distributor expects a complete new passenger range for 2014 to bring faster year on year sales growth, especially in technically demanding markets such as Germany.

Harjeev Kandhari, executive director of the Al Dobowi Group, and Jorge Crespo, general manager Europe of Infinity Tyres presented information on Infinity tyres, the spread of marketing activities, partnership networks and charitable foundations at the two-day event. The information disseminated included the new passenger products, truck, OTR and agricultural tyre lines.

Harjeev Kandhari emphasised Al Dobowi’s commitment to the European tyre market and the international Infinity dealer network through the process of developing the Infinity brand in the long-term together: “We are excited and proud to announce 79 new developments in five different passenger categories in 2013.” 

Guests were also introduced to Chris Davison of Total Performance Testing, who assessed the technical capabilities of Infinity tyres against competitor products during controlled testing environments, as well as outlining his own subjective test experience.

Infinity Tyres is also now a registered member of the BRV, the German Tyre Dealer Association. The general manager of BRV Hans-Jürgen Drechsler joined the conference and congratulated Al Dobowi for this move. He also gave a detailed presentation of the German tyre market by segment as well as a future outlook for the economy tyre growth. 

Jorge Crespo added that, due to the changing tyre trade dynamics, the polarisation between ‘premium’ tyres and ‘economy’ tyres lends a great opportunity for growing the Infinity brand in Germany.

A final highlight of the event was the introduction of Oliver Harsch, the German Drift Challenge Champion. Infinity sponsors Harsch’s car, increasing brand exposure at Championship events. After the presentation, guests and the press were able to see a drifting demonstration from Oliver in his BMW M3 with brand new 480HP engine, with the additional option of co-piloting. The event also included fine cigar and wine tasting with an expert sommelier.