Fleet awareness of label growing
The results of a fleet survey carried out for Goodyear in June and July show that 81 per cent of all fleet operators are aware of the EU tyre label. According to the MV2 Conseil survey of approximately 500 fleet managers in France, Italy, Germany, Poland and Spain, 55 per cent know the details of the tyre label legislation and a further 26 per cent are aware of it but recognise a need to learn more. Only 19 per cent of fleet managers responded that they’d never heard of the EU tyre label.
Rolling resistance was identified as the most influential label criterion by 66 per cent of fleet managers and wet grip by 30 per cent. Exterior noise was ranked a very poor third, with 83 per cent of respondents claiming it was the label criterion least likely to influence them.
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