Finalists chosen in Miss Yokohama contest

The Miss Yokohama beauty pageant has a long tradition in the Swiss automotive industry and 2013 marks the 12th year of the contest. The winner not only spends a year as brand ambassador for the tyre brand, attending various functions and trade shows, but also wins a car and other prizes, such as a photoshoot.

Auditions were held a week ago and 15 finalists were selected. Miss Yokohama 2013 will be chosen at an all-star event at the PostFinance Arena, Bern, on September 14th.