Fifty years old and still looking good

Pirelli may be Italian, but its world-famous calendar began life here in the UK, the baby of the company’s British marketing team, which was given the task of producing a calendar for Pirelli’s most valued clients and associates. This year, the British-born ‘Cal’ celebrates its half-century, and Tyres & Accessories spoke with Pirelli Calendar project coordinator Julie Naylor about the origins of the Cal’s success, how it has developed over the course of five decades and what meaning it maintains in Pirelli’s marketing mix alongside the Italian firm’s Formula One involvement.