Falken Europe appoints Fatho marketing manager

Falken Tyre has strengthened its European team with Thomas Fatho appointed its new marketing manager. Most recently working at Mitsubishi Deutschland, he assumes responsibility for all marketing-related areas in Europe.

Fatho’s appointment follows the recent announcement of Markus Bögner as sales and marketing director. Yukio Yoshida remains in charge of the overall operative planning and development activities as corporate planning director.

“Falken Tyre Europe already enjoys an extremely credible marketing mix led by its motorsports campaigns,” says Thomas Fatho “Falken is a fantastic and positively charged brand with huge potential. I am very happy to be working to realise and expand this potential by raising the level of brand recognition even further throughout Europe.”