Tokyo debut for ‘fossil-free’ tyre
No dinosaurs went into the production of a tyre Sumitomo Rubber Industries will launch at the Tokyo Motor Show – some 12 years after it began working to reduce fossil fuel content in its products, the Japanese company is now ready to roll out its first 100 per cent fossil fuel-free tyre. And when the show begins on 23 November, visitors won’t just be looking at another concept tyre – Sumitomo says it is gearing up to introduce this milestone in its Enasave programme into the domestic market. The new tyre will be sold under the Dunlop brand name.
Development of a fossil-free tyre began in 2001 and five years later the Japanese firm introduced its first product, the Dunlop Enasave ES801, which boasted 70 per cent fossil fuel-free content. Two years later it was able to increase this to 97 per cent with the aptly-named Enasave 97, and a prototype 100 per cent fossil fuel-free tyre was displayed at the Tokyo Motor Show in 2011.
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