‘Loyalty’ campaign paying off for B&J Rocket

When B&J Rocket kicked off its new worldwide marketing campaign in January, managing director Andreas Müller commented that the company wanted “loyalty to pay off.” Now, after six months, B&J Rocket has paused to take stock of how the year-long campaign is progressing; Müller confirms that the retreading equipment supplier has “seen a significant increase in demand” since the campaign got underway.

During the Q-Plus check-Up promotion, customers acquire a voucher with every 500 sets of original B&J buffing blades purchased and, depending on the number of vouchers, can then either have their rasp head overhauled and, if not yet on hand, upgraded with ‘Turbo’ technology, or receive a completely new rasp head including fitting as desired.