Goodyear’s Erich Fric is new BTMA chairman
The British Tyre Manufacturers Association (BTMA) has elected Erich Fric, Goodyear Dunlop’s UK and Ireland managing director, as its new chairman. Fric was elected as the at a recent board meeting and takes over with immediate effect. He brings with him 20 years of experience in the business. Erich Fric will also represent the BTMA on the board of the Tyre Industry Federation (TIF). He replaces Michelin Tyre plc managing director, Eric Le-Corre whose chairmanship ended recently when he took up the Paris-based role of head of public affairs for the French tyre manufacturer.
“It’s a great honour to serve as chairman of the BTMA as it is a very important position within the tyre industry. I aim to build upon the success that the association has enjoyed under the previous chairmanship so that our members increase their competitiveness in both the domestic and overseas markets,” said Fric.
Erich Fric joined Goodyear Dunlop in 1994 as general manager in Austria, having already built a strong career in the automotive industry. In 2009 he relocated to Sweden, where he led the business for the Nordics cluster as General Manager prior to becoming UK and Ireland Managing Director.
“The tyre industry is not immune to the global challenges faced by all markets, so representing the interests of BTMA members over the next two years is a very exciting prospect,” added Fric.
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