Federal signs Russia, Taiwan Manchester United sponsorship

Taiwan’s Federal Tyre has become the latest tyre manufacturer to sign a sponsorship agreement with Manchester United FC. The three-year agreement, making Federal United’s Official Tyre Partner in Russia and Taiwan was launched at the Interauto Show in Moscow, led by Federal CEO, Jamie Ma.

Manchester United’s Group managing director Richard Arnold comments: “Federal demonstrates passion, innovation and quality, making it an attractive partner for Manchester United. It is a company that prides itself on customer satisfaction and striving to be best in its field. These ambitions give us the confidence that our fans will benefit from this new and exciting partnership.

“The Club has almost 18 million followers in Russia and with a third of Taiwanese football fans following United we are able to provide Federal with a sizeable audience to engage with.”

Federal has restated its intention to explore new markets in Asia and South America, and expand further into Russia and the Commonwealth of Independent States. Over the next five years, Federal will be working to increase its market share in these territories and anticipates its partnership with Manchester United will assist in raising its brand profile in its key markets.