Conti releases ‘World Cup’ tyre in Brazil

Motorists in Brazil, host country for next year’s World Cup, now have the chance to buy an officially-endorsed commemorative tyre. Continental has launched a World Cup edition of its ContiPowerContact, complete with footballs and FIFI World Cup logo on the sidewall. The tyre’s release is being supplemented by an extensive advertising campaign in print and electronic media, radio and television.

The ContiPowerContact is a ‘green’ tyre line developed for the Latin America market, and the range is supplied as original equipment to a number of car plants in Brazil. The tyre is manufactured in Conti’s Camaçari plant in Bahia state and is available to fit 13 to 16-inch rim diameters. 

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