Zeisser appointed Yokohama’s North American head of OE sales

Yokohama Tire Corporation has hired Andrew Zeisser as its new director of OE sales. In this role, Zeisser will be responsible for the company’s original equipment business in North America and will lead Yokohama Tire Corporation’s OE sales, engineering and quality functions. He will be based at the company’s Detroit, Michigan office.

Prior to joining Yokohama Tire, Zeisser worked at Hankook Tire America as vice-president of OE. He also held various positions at Continental General Tire, including director of automotive engineering. Zeisser holds a Bachelor of Science degree in chemistry from Cleveland State University and an MBA in management from Case Western Reserve University.

“Andrew is a long-time industry insider with 32 years of experience, many of them in the OE arena,” said Takayuki Hamaya, Yokohama Tire Corporation’s chief operating officer. “He will be a strong, essential asset to Yokohama as we continue to expand our OE programmes.”