Yokohama aims to keep you rolling in all weather

With British winters becoming unpredictable over the last few years, there is no better time for consumers to seriously consider the benefits of fitting winter tyres. In light of this Japanese manufacturer Yokohama offers reasons why its winter and all-season tyres could be what you are looking for.

The brand’s range of winter tyres, known as W.drive, consists of something for everyone, from daily runaround to high performance super-saloon and even light commercials.

Offering enhanced performance at temperatures lower than seven degrees Celcius, the W.drive features a construction, design and compound designed to ensure that the very highest levels of grip and safety are maintained at all times and in all conditions. 

Of course, Yokohama’s W.drive range will also prove superior in the advent of snow and ice. Tests have shown that, driving at only 30mph in the snow, a winter tyre can help a car stop eight metres sooner than a comparable summer tyre. 

The design of the W.drive has been developed to generate optimum grip by creating the maximum surface area possible, combined with a large number of edges that provide traction on ice.

The same principles that drove the development of the W.drive range have also been incorporated into the Geolandar I/T+, aimed at SUVs for both on and off-road use. It has been designed to provide exceptional traction on snow and ice while the addition of a strengthened construction allows it to be used at higher speeds, hence the ‘T’ rating in most sizes. 

Yokohama’s W.drive range has proved so successful that manufacturers such as Mercedes AMG, Audi and Bentley have approved it for winter use and the highly-respected German motoring organisation ADAC has recommended it to consumers.

And it’s not just cars that can benefit from the Yokohama range of winter tyres. The WY01 is intended for light commercial vehicles, ensuring that Britain’s industry can also continue regardless of the weather. In addition to the winter pattern WY01, Yokohama also produces the popular Y354, a genuine all-season fitment.